North Carolina Department of Health and Human Services

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Recruitment, Retention and Reactivation (R3) Outreach Strategist

at North Carolina Department of Health and Human Services

Pay: $39611 to $67060/year
$39611 - $67060
Posted: 8/14/2019
Job Status: Full Time
Job Reference #: 2539799
Categories: Other/General
Keywords: online, weekend

Job Description

Overall Job Objective

Description of Work

*Salary Grade GN10   *   Recruitment Range: $39,611 - $57,210 

The North Carolina Wildlife Resources Commission is seeking applicants for a Marketing Specialist I ("R3 Outreach Strategist") with our Wildlife Education Division.
The N.C. Wildlife Resources Commission's Mission Statement is to conserve North Carolina's wildlife resources and their habitats and provide programs and opportunities that allow hunters, anglers, boater s and other outdoor enthusiasts to enjoy wildlife-associated recreation.  The Commission is the regulatory agency responsible for the enforcement of N.C. fishing, hunting, trapping and boating laws. The Wildlife Commission employs more than 650 full-time staff across the state, including wildlife and fisheries biologists and technicians, wildlife law enforcement officers, wildlife educators, communication specialists, customer service, information technology and administrative professionals.
The Wildlife Education Division engages North Carolina citizens and visitors in understanding their connections to the state's natural resources, particularly its wildlife resources, and to the Wildlife Resources Commission.  The primary function of the Wildlife Education Division is to impart information designed to facilitate the conservation of the state's natural and wildlife resources, their habitat, and the involvement humans share with these resources. 

This position responsibilities include the Recruitment, Retention, and Reactivation (R3) of hunters, anglers, shooters and wildlife watchers.  Position will play a key role in the future of the agency and its ability to keep and gain support as well as revenue for the work that it does.  As a member of the R3 team, this individual is tasked with leading the development, coordination and implementation of R3 program outreach strategies to increase program efficiency amongst all R3 archetypes (Hunting, Fishing, Shooting, Skill Development and Watchable Wildlife).  This will include coordinating efforts and support among agency personnel, non-governmental organizations (NGO's), landowners, constituents, local, state and federal governmental agencies and other interested parties.   This position will work closely with not only the R3 team, but with WRC's customer service section, communications, human dimensions, policy analysis marketing and cultural diversity to gather informational data to analyze and identify trends and make directional suggestions for R3 outreach, communications, campaigns and education.

This position has statewide responsibilities, so assignments and projects may be based in any location across the state. Position has a normal Monday-Friday, 40 hours work week is associated with the position, though some evening and some weekend work may be required. Position will be based out of the Wildlife Resources Commission Headquarters Building in Raleigh, NC (Wake County). 

Knowledge, Skills and Abilities / Competencies

Individual should have a Working knowledge of marketing concepts and procedures and basic sound business practices.  Individual should have both the ability and experience in gathering pertinent data from a variety of sources and to present it orally or in various written formats; the ability to deal successfully with a wide variety of people to include stakeholders, staff, media and the general public as well as the ability to understand, analyze, and interpret economic data and legal guidelines to draw valid conclusions to advise stakeholders in marketing matters.  Individual should have considerable knowledge of journalistic, communication, and/or publication principles and practices as well as considerable knowledge and/or experience in the methods and techniques of planning, writing, and editing publications. Individual should have considerable knowledge of North Carolina's wildlife species, their habitats, and natural requirements.  The ideal candidate for this position should possess knowledge of hunting, fishing or other wildlife-related skills; knowledge of the principles and techniques of disseminating information to the public through a variety of media and considerable knowledge of wildlife education principles, concepts and techniques.  Other knowledge, skills and abilities the individual in this position should have is general knowledge of agency programs, natural history, conservation and wildlife and fisheries science issues and experience in preparing written technical reports and establishing and maintaining effective working relationships with the pubic and other entities and employees.    The ability to communicate effectively in writing and verbally with individuals and groups with a diverse range of education backgrounds is also preferred.  

Minimum Education and Experience Requirements

Bachelor's degree in Marketing, Business Administration, Crop Science, Animal Science, Horticulture, Home Economics or related area of assignment from an appropriately accredited institution, and two years of experience in the related field; or an equivalent combination of education and experience.
MANAGEMENT PREFERENCE: The preferred applicant will have general knowledge of agency programs, natural history, conservation and wildlife and fisheries science issues and experience in preparing written technical reports and establishing and maintaining effective working relationships with the pubic and other entities and employees.  Applicants with a Bachelor's degree in Communications, Public Relations, Public Affairs, Media Journalism, or a related field – or equivalent related experience, will also be preferred.
BENEFITS:  North Carolina State government employees enjoy many benefits including a retirement pension plan, 401K/457 membership, Paid Vacation, Sick and Holiday Leave, State Health Plan and various other benefits.
Salary will be based on budget, education, experience and equity.

Supplemental and Contact Information

* Degrees must be received from institutions appropriately accredited by the U.S. Department of Education *
All applicants must complete and submit a State application for employment using the new NEOGOV Online Job Application System located on the Office of State Human Resources "Work for NC" website ( ) for the State of North Carolina.
To receive credit for your work history and credentials, you must list the information on the online application form.  Any information omitted from the application cannot be considered for qualifying credit.  Attached or incorporated resumes (including Text Resume's on the on-line application) WILL NOT be used for screening for qualifying credit.  "See Resume" or "See Attachment" WILL NOT be accepted in lieu of completing a State on-line application form.
Applicants are asked to document competencies related to the position for which you apply on the State application.  A competency is defined as a set of behaviors or duties that reflect the Knowledge, Skills and Abilities that you have, as they relate to the job you are applying for. Please make sure you complete the application in full.  Applicants are required to scan and attach a copy of their DD-214 (Form 4) or discharge orders if they wish to obtain veterans preference (or obtain Veterans Preference as the spouse of a service related Disabled Veteran). If multiple applications are submitted to an individual posting, only the most recent application received prior to the posting close date will be accepted.
NC Wildlife Resources Commission uses the Merit-Based Recruitment & Selection Plan to select the most qualified applicants to fill positions subject to the State Personnel Act.  When a salary range is posted, the actual salary will be based on relevant competencies, knowledge, skills & abilities, internal equity and budgetary considerations pertinent to the advertised position.  The State of NC is an Equal Opportunity Employer.
Applicants may be subject to a criminal background check.  Pre-employment checks are required for some administrative and education center positions. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA)Equal Employment Opportunity (EEO), and Employee Polygraph Protection Act (EPPA)."
Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone.  To check the status of your application, please log in to your NEOGOV account and click "Application Status".  It is not necessary to contact the Human Resources Office to check the status of an application.  Normal processing time for applications is 30-45 days from the closing date of the posting.
If you are having technical issues submitting your application, please call the NEOGOV Help Line at 855-524-5627.  If there are any questions about this posting, other than your application status, please contact the Wildlife Resources Commission Human Resources Office. 
NC Wildlife Resources Commission
Human Resources Office
Attn: Bob Schultz, Recruitment Specialist
1751 Varsity Drive
Raleigh, NC  27699-1703
Phone: 919-707-0104